May 2026
✓entire
✓Legal holidays
✓exquisiteness
✓Global Anniversary
✓culture
✓constellation
✓Religion and Festivals
일
월
화
수
목
금
토
26
27
28
29
30
1
Workers' Day
2
3
4
5
Children's Day
Ip-ha 立夏
6
7
8
Parents' Day
World Red Cross Day
9
10
Mother's Day
11
12
World Nurses Day
13
14
Rose Day
15
Teachers' Day
16
17
World Telecommunications Day
18
May 18th Democratization Movement Memorial Day
19
Invention Day
20
World Bee Day
21
Soman 小滿
Couple's Day
Gemini begins
22
World Biodiversity Day
23
24
Buddha's Birthday
25
26
27
28
29
30
31
Ocean Day
1
2
3
4
5
6
| date | event | division | note |
|---|---|---|---|
| 5.1 | Workers' Day | public holidays | Legal public holiday. International celebration of Labor Day. |
| 5.5 | Children's Day | public holidays | Adopted by Mr. Bang Jeong-hwan in 1923. Declaration of the Rights of the Child. |
| 5.5 | Ip-ha (立夏) | exquisiteness | The season marking the beginning of summer. Temperatures begin to rise in earnest. |
| 5.8 | Parents' Day | Legal holidays | Carnation gifting culture. Family and Appreciation Day. |
| 5.12 | World Nurses Day | global | Nightingale's Birthday. Appreciation for healthcare workers. |
| 5.14 | Rose Day | culture | Rose gift. Korean anniversary culture. |
| 5.15 | Teachers' Day | Legal holidays | Established to coincide with the birthday of King Sejong the Great. Appreciation of educators. |
| 5.18 | May 18th Democratization Movement Memorial Day | Legal holidays | Commemoration of the 1980 Gwangju Democratization Movement. National Memorial Day. |
| 5.19 | Invention Day | Legal holidays | Commemorating the invention of the rain gauge (1441). Promotion of science and technology. |
| 5.20 | World Bee Day | global | UN-established. Raising awareness of ecosystem pollinators. |
| 5.21 | Soman (小滿) | exquisiteness | Full of sunshine, the season when barley ripens. Early summer in earnest. |
| 5.21 | Couple's Day | Legal holidays | ‘'Two (2) are one (1)' — established on May 21. |
| 5.22 | World Biodiversity Day | global | UN-established. Biodiversity Conservation Awareness Campaign. |
| 5.24 | Buddha's Birthday | public holidays | Lunar calendar april 8th. Lotus Lantern Festival, Buddha's Birthday celebration. |
| 5.31 | Ocean Day | Legal holidays | Commemorating the conservation of marine resources and the development of the marine industry. |
May
“The month when the green is so deep that you are drenched just by standing still — May overwhelms you with fullness.”
May Basic Information
| etymology | Latin Maius. Derived from Maia, the goddess of spring, or maiores, meaning 'ancestor.' It embodies the etymological meanings of growth, flourishing, and maturity. |
| birthstone | Emerald — Luck, abundance, regeneration, eternal love. Its deep green hue resonates perfectly with the fresh greenery of May. |
| birth flower | Lily of the Valley — Flower meaning: Return of happiness. The pure white blossoms hanging like bells represent the delicate beauty of May. |
| constellation | Taurus (5.1–5.20) → Gemini (5.21–5.31) |
| Seasonal location | The tail end of spring and the beginning of summer. Seasonally, summer begins with Ip-ha (May 5). It is the 'golden month' when the greenery is densest and the temperature is pleasant.‘ |
| May in Korea | Family Month. A month for reflecting on relationships and gratitude, with Children's Day, Parents' Day, and Teachers' Day all concentrated within it. The most sensorially rich month, where white blossoms of the Korean white lilac cover the streets and the scent of acacia fills the alleys. |
symbol
Nature, Seasons, and Weather Symbols
| Category | Symbolic elements | Visual description |
|---|---|---|
| Representative weather | Clear and dry air, daytime highs of 23–26 degrees | The optimal month for outdoor activities. It is cool in the shade and scorching in the sunlight. A turning point where the yellow dust passes and the air becomes clear. |
| Representative plant | Korean white lilac, acacia, peony, lily of the valley, lilac, tree peony, barley | The Korean white lilac adorns the city in May with white blossoms piled high like rice. The scent of acacia is the very air of May. The green waves of the barley fields are the symbolic landscape of the countryside. |
| Color | fresh greeneryNew 綠), Emerald, Cream White, Golden Ivory | The key color of May is 'excessive green.' A deep, rich green, rather than light green, dominates the screen. The contrast with the white blossoms of the Korean white lilac is intense. |
| animal | Honeybees, swallows, butterflies, frogs | Honeybees are key pollinators of ecosystem activity in May. It is the time when swallows fully settle down and chirp. Butterflies are the most visual symbolic creatures of this month. |
| exquisiteness | Ip-ha (立夏) 5.5 / Soman(小滿) 5.21 | Ip-ha: The day the gates of summer open. Soman: The season when sunlight fills up and everything becomes abundant. Wisdom found in the joke, "Barley ripens in the Soman wind." |
| natural phenomena | Peak greenery, ripening barley ears, activation of aquatic life | A state of green saturation. A time when mountains and fields are filled with a single shade of green. The visually simplest yet most intense month. |
| Astronomy | Eta Aquaride meteor shower (peak 5.6), extended daylight hours | The meteor shower created by the debris of Halley's Comet is a gift from the night sky in May. Sunrise occurs earlier, and daylight hours become noticeably longer. |
Symbols by Country and Cultural Region
| cultural sphere | symbol | meaning |
|---|---|---|
| korea | Family Month, Korean White Lilac, Acacia, Carnation | The 'Month of Relationships,' where Children's Day, Parents' Day, and Teachers' Day are concentrated. The carnation is the flower of gratitude and filial piety. When the white flowers of the Korean white lilac bloom, it was also an agricultural signal that 'rice planting season has arrived.' |
| japan | fresh greenerynew light), Children's Day·Koinobori(Eat and drink), Golden Week | The sight of carp-shaped flags, Koinobori, fluttering in the sky is the symbol of May. It is the peak season for travel and leisure due to the Golden Week holidays. The vividness of the fresh greenery is described as the "season of immersion in green." |
| Western Christianity | Month of the Virgin Mary, Lily of the Valley, May Day | In Catholicism, May is the month dedicated to the Virgin Mary. The afterglow of the ancient Celtic festival Beltane (May 1) remains. Customs such as the Maypole dance and the May Crown persist in European folklore. |
| India and Hindu | Buddha Full Moon Festival Vesak | Vesak is a lunar calendar that simultaneously commemorates the birth, enlightenment, and passing of the Buddha. april Full Moon Festival. May is the month of final respite before the festival fully begins in Northern India. |
| China and East Asia | May(5th month), Dano preparations, rice planting | Dano in the fifth lunar month (端午Ahead of the festival, folk events such as preparing iris water and gathering mugwort are active. May was regarded as a month when yang energy is abundant. |
| Global · Hyundai | Mother's Day (second Sunday in May), World Honeybee Day (May 20), Biodiversity Day (May 22) | Mother's Day is a global holiday of American origin. International Honeybee Day and Biodiversity Day are modern holidays that evoke ecosystem sensitivity. |
May Birthstone / Birth Flower / Birth Tree / Birth Color
May Birthstone and Meaning
The representative birthstone for May is emeraldThe daily birthstones below follow traditional standards based on the date.
| date | birthstone | meaning |
|---|---|---|
| 5.1 | emerald | Abundance, regeneration, and eternal love. The Stone of Life, whose deep green resonates with the fresh foliage of May. |
| 5.2 | emerald | Hope and sincerity. A stone that holds unchanging, true beauty. |
| 5.3 | sapphire | Wisdom, purity, and trust. A stone that calms the mind with its deep, serene sky blue. |
| 5.4 | Chrysoprase | Luck, Growth, and Renewal. An apple-green stone whose vitality cleanses the inner self. |
| 5.5 | emerald | Abundance and joy. A stone filled with vibrant energy like Children's Day. |
| 5.6 | Amethyst | Serenity, intuition, and protection. A stone that balances the mind with purple mystery. |
| 5.7 | emerald | Regeneration and Courage. A stone of green energy supporting new beginnings. |
| 5.8 | Beryl | Gratitude, a pure heart, and devotion. A stone of transparent light embodying the sincerity of Parents' Day. |
| 5.9 | emerald | Simple happiness and sincerity. A stone that allows us to recognize the beauty of things close at hand. |
| 5.10 | Aquamarine | Courage, Meditation, Good Luck. A stone of serene tranquility resembling a clear sea. |
| 5.11 | Chrysoprase | Affection, sincerity, and vitality. A stone that strengthens relationships with its warm green light. |
| 5.12 | emerald | Devotion and healing in silence. A stone imbued with the quietly shining energy of service. |
| 5.13 | emerald | Aspiration, individuality, vitality. Intense green shining with its own unique energy. |
| 5.14 | Moonstone | Romance, intuition, femininity. A mysterious stone shining softly like moonlight. |
| 5.15 | emerald | Respect, wisdom, and unwavering faith. A sincere and warm stone, like Teacher's Day. |
| 5.16 | opal | Devoted love and colorful emotions. A mysterious stone that displays different colors depending on the viewing angle. |
| 5.17 | emerald | Happiness, Gratitude, Abundance. A stone of abundant energy, like a meadow under the spring sunshine. |
| 5.18 | emerald | Elegance, peace, memory. A solemn stone that embraces history and shines quietly. |
| 5.19 | Chrysoprase | The sense of creativity, invention, and youth. A refreshing stone that stimulates new ideas. |
| 5.20 | emerald | Good luck, connection with nature, and life. A stone imbued with ecological energy, like the Day of the Honeybee. |
| 5.21 | emerald | Fullness · The pinnacle of love. A stone of energy rising to the brim like the Summer Solstice. |
| 5.22 | emerald | Biodiversity, abundance, and coexistence. Deep green capturing the complexity of nature. |
| 5.23 | sapphire | Simple beauty and trust. A stone of unwavering faith, though not flashy. |
| 5.24 | emerald | Meditation, enlightenment, and inner light. Quiet and deep energy like Buddha's Birthday. |
| 5.25 | emerald | Innocence and charm. A bright stone that captures pure joy intact. |
| 5.26 | emerald | Gratitude, sincerity, and inner richness. A stone expressing quiet thanks. |
| 5.27 | emerald | Sophistication, elegance, and self-fulfillment. The stone of maturity that shines brighter the deeper it grows. |
| 5.28 | emerald | Quiet rest, recovery, and tranquility. A stone cool and stable like the shade of early summer. |
| 5.29 | emerald | Memory, longing, unforgettable love. A stone that remains pure like a forget-me-not. |
| 5.30 | emerald | Passionate love and vitality. The deep and hot energy of the tail end of May |
| 5.31 | emerald | Sincerity, depth, and a heart as vast as the sea. A stone of a bosom as expansive as the day of the ocean. |
The language and meaning of May's birth flowers
| date | birth flower | Flower language |
|---|---|---|
| 5.1 | lily of the valley | The return of happiness |
| 5.2 | peony | Shy love |
| 5.3 | Madonna Lily | chastity |
| 5.4 | lilac | Memories of youth |
| 5.5 | hollyhock | Aspiration for abundant fruition |
| 5.6 | calamus | Elegant heart |
| 5.7 | Balsam | Don't touch me |
| 5.8 | Baby's breath | Gratitude and a pure heart |
| 5.9 | violet | Simple happiness |
| 5.10 | Lupinus | imagination |
| 5.11 | wild strawberry flowers | Affection/Confession |
| 5.12 | lavender | Silent Love |
| 5.13 | snapdragon | Desire and aspiration |
| 5.14 | Jasmine | Beautiful memories |
| 5.15 | Tradescantia | Unchanging respect |
| 5.16 | honeysuckle | devoted love |
| 5.17 | dandelion | Happiness and Gratitude |
| 5.18 | Cornflower | Delicacy and elegance |
| 5.19 | Primula | The sorrow and joy of youth |
| 5.20 | clover | Good luck and happiness |
| 5.21 | Climbing rose | The pinnacle of pure love |
| 5.22 | Peony | Shyness · Radiant beauty |
| 5.23 | wild rose | Simple beauty |
| 5.24 | tricolor violet | Please think of me |
| 5.25 | buttercup | innocent charm |
| 5.26 | Flax flower | Please accept my gratitude. |
| 5.27 | wild cherry | Sophistication and elegance |
| 5.28 | Joreumnamul | Quiet rest |
| 5.29 | Forget-me-not | Don't forget me |
| 5.30 | hollyhock | passion |
| 5.31 | hydrangea | sincerity |
May Birth Tree and Its Meaning
| period | Birth tree | temperament | meaning |
|---|---|---|---|
| 5.1 – 5.14 | Korean white lilac tree | repletion | Abundant and devoted like white flowers blooming overflowing. A nature that fills its surroundings before itself. Quiet yet possessing a strong presence, it forms long-lasting relationships based on trust. Rich in emotion, it shines within a community. |
| May 15 – May 21 | hawthorn tree | balance | A temperament that finds balance between two extremes, much like a flower blooming at the boundary between spring and summer. Possessing both delicate sensibility and realistic judgment, they are not easily swayed, are strong in times of crisis, and make prudent decisions. |
| May 22 – May 31 | Styrax japonica | conversion | A character that leads change humbly and quietly, like a white bell-shaped flower facing downward. Shines at turning points. With keen intuition and original thinking, they are the first to sense new trends and suggest a direction. |
May Birth Colors and Images
| date | birth color | Image/Atmosphere |
|---|---|---|
| 5.1 | Emerald green | Fullness, deep green heralding the beginning of May |
| 5.2 | Rose pink | Shyness, a bright and soft red like a peony |
| 5.3 | Cream White | Purity, a warm white like the blossoms of the Korean white lilac |
| 5.4 | lilac purple | Sweet longing, a pale purple resembling the scent of lilacs |
| 5.5 | Golden Yellow | Joy and Vitality, the Dazzling Sunshine of Children's Day |
| 5.6 | Iris Blue | Elegance, a calm blue-purple resembling an iris flower |
| 5.7 | Coral pink | Vivacity, a fresh red coloring the tail end of spring |
| 5.8 | Snow White | Gratitude and purity, a quiet and clear white like baby's breath. |
| 5.9 | Mint green | Simple happiness, the refreshing green grass around the violets |
| 5.10 | Sky blue | Imagination, the endless blue of the clear May sky |
| 5.11 | sage green | Affection and sincerity, a calm and deep green infused within the fresh foliage |
| 5.12 | lavender | Devotion to Silence, lavender The purple stillness of the field |
| 5.13 | Vermillion | Aspiration and individuality, a red burning vividly like a snapdragon |
| 5.14 | Moonlight White | Romance, Jasmine White light under the moonlight where fragrance spreads |
| 5.15 | Deep Emerald | Respect and wisdom, a serious and weighty green like Teacher's Day |
| 5.16 | pitch | Devoted warmth, a soft apricot color resembling honeysuckle flowers |
| 5.17 | Butter yellow | Gratitude and happiness, the light of a warm afternoon with dandelions scattering. |
| 5.18 | Bluebell | Elegant remembrance, a blue light shining quietly like a cornflower |
| 5.19 | Fresh Green | Creativity and Invention, a fresh and refreshing green like a new sprout |
| 5.20 | Clover green | Luck and Symbiosis, the Green of a Clover Field Where Bees Fly |
| 5.21 | Lime green | The peak of fullness, the vivid light green of leaves bathed in the sunlight of Soman |
| 5.22 | Rose pink | Shy beauty, the color of the moment a peony just blooms |
| 5.23 | Dusty Rose | Simple beauty, a modest and subtle light like a wild rose |
| 5.24 | Violet | Meditation and enlightenment, the purple light of lotus lanterns coloring the darkness |
| 5.25 | Sunshine Yellow | Innocence, the clear and bright yellow of the buttercup. |
| 5.26 | indigo blue | Gratitude and sincerity, the deep, calm indigo of the flax flower |
| 5.27 | Cherry red | Sophistication, the vivid red of ripening wild cherries |
| 5.28 | Mist Green | Quiet rest, green by the water in the early morning mist |
| 5.29 | Sky blue | Memory and longing, the sky's light remaining vividly like a forget-me-not |
| 5.30 | Holyhawk Pink | Passionate love, deep pink as hollyhocks climb the wall |
| 5.31 | Hydrangea Blue | Sincerity and depth, a rich and calm blue-violet like a hydrangea |
Integrated Table of May Birth Factors
Birth trees are displayed by section, and the rest by date.
| date | birthstone | birth flower | Flower language | Birth tree | birth color |
|---|---|---|---|---|---|
| 5.1 | emerald | lily of the valley | The return of happiness | Korean white lilac tree | Emerald green |
| 5.2 | emerald | peony | Shy love | Korean white lilac tree | Rose pink |
| 5.3 | sapphire | Madonna Lily | chastity | Korean white lilac tree | Cream White |
| 5.4 | Chrysoprase | lilac | Memories of youth | Korean white lilac tree | lilac purple |
| 5.5 | emerald | hollyhock | Aspiration for abundant fruition | Korean white lilac tree | Golden Yellow |
| 5.6 | Amethyst | calamus | Elegant heart | Korean white lilac tree | Iris Blue |
| 5.7 | emerald | Balsam | Don't touch me | Korean white lilac tree | Coral pink |
| 5.8 | Beryl | Baby's breath | Gratitude and a pure heart | Korean white lilac tree | Snow White |
| 5.9 | emerald | violet | Simple happiness | Korean white lilac tree | Mint green |
| 5.10 | Aquamarine | Lupinus | imagination | Korean white lilac tree | Sky blue |
| 5.11 | Chrysoprase | wild strawberry flowers | Affection/Confession | Korean white lilac tree | sage green |
| 5.12 | emerald | lavender | Silent Love | Korean white lilac tree | lavender |
| 5.13 | emerald | snapdragon | Desire and aspiration | Korean white lilac tree | Vermillion |
| 5.14 | Moonstone | Jasmine | Beautiful memories | Korean white lilac tree | Moonlight White |
| 5.15 | emerald | Tradescantia | Unchanging respect | hawthorn tree | Deep Emerald |
| 5.16 | opal | honeysuckle | devoted love | hawthorn tree | pitch |
| 5.17 | emerald | dandelion | Happiness and Gratitude | hawthorn tree | Butter yellow |
| 5.18 | emerald | Cornflower | Delicacy and elegance | hawthorn tree | Bluebell |
| 5.19 | Chrysoprase | Primula | The sorrow and joy of youth | hawthorn tree | Fresh Green |
| 5.20 | emerald | clover | Good luck and happiness | hawthorn tree | Clover green |
| 5.21 | emerald | Climbing rose | The pinnacle of pure love | hawthorn tree | Lime green |
| 5.22 | emerald | Peony | Shyness · Radiant beauty | Styrax japonica | Rose pink |
| 5.23 | sapphire | wild rose | Simple beauty | Styrax japonica | Dusty Rose |
| 5.24 | emerald | tricolor violet | Please think of me | Styrax japonica | Violet |
| 5.25 | emerald | buttercup | innocent charm | Styrax japonica | Sunshine Yellow |
| 5.26 | emerald | Flax flower | Please accept my gratitude. | Styrax japonica | indigo blue |
| 5.27 | emerald | wild cherry | Sophistication and elegance | Styrax japonica | Cherry red |
| 5.28 | emerald | Joreumnamul | Quiet rest | Styrax japonica | Mist Green |
| 5.29 | emerald | Forget-me-not | Don't forget me | Styrax japonica | Sky blue |
| 5.30 | emerald | hollyhock | passion | Styrax japonica | Holyhawk Pink |
| 5.31 | emerald | hydrangea | sincerity | Styrax japonica | Hydrangea Blue |
Keywords
May Keywords
fresh greenery Fullness Family Month Acacia scent Korean white lilac tree Ip-ha Soman emerald zenith barley field bee carnation peony Golden holiday lily of the valley Dazzling richness thanks Green Core Botanical Mood Cottagecore Slow May Picnic Core Excess green New Green Film Garden party A Walk in May Today's unique green
Social and cultural events
| event | Keywords | atmosphere |
|---|---|---|
| Children's Day · Golden Week Holiday | Childlike innocence, play, family, outing | The most active movement and sense of liberation of the year. A festive atmosphere where primary colors and noise coexist. |
| Parents' Day · Rose Day | carnation, rose, gratitude, relationship | Warm and restrained gratitude. Quiet and earnest emotions accompanied by flowers. |
| Teachers' Day | Respect, Learning, King Sejong, Gratitude | A blend of reverence and warmth. A sense of intergenerational connection. |
| Buddha's Birthday · Lotus Lantern Festival | Lanterns, light, clarity, stillness, meditation | An atmosphere of serene and spiritual light. Waves of orange lanterns at night. |
| World Honeybee Day · Biodiversity Day | Ecology, symbiosis, green action, connection with nature | Responsible excitement. The awe and gratitude given by the nature of May. |
Image reference
Color palette
Fresh green
#4F8A45
#4F8A45
Ipop Ivory
#EEE9D3
#EEE9D3
Soman Gold
#E6C34A
#E6C34A
Deep Emerald
#1B5E45
#1B5E45
Lilac Dust
#C0B2D4
#C0B2D4
Lantern Peach
#F0A07A
#F0A07A
Mint sprouts
#8DBE8C
#8DBE8C
carnation Rose
#D4718E
#D4718E
Barley field green
#7AA37A
#7AA37A
Moodboard elements
Texture & Material
- The creamy paper texture of Korean white lilac petals — not thick and translucent when held in the light
- The multi-layered texture of the grass — densely overlapping layers of green, each with a different form when viewed up close.
- The soft, fluffy texture like the lint of an acacia bouquet
- The texture of light particles as afternoon sunlight pours through the leaves (feeling of a riverside in the forest)
- Rough linen material — the natural texture of picnic mats and outdoor tablecloths
object
- Sidewalk blocks where Korean white lilac blossoms are falling, on a car piled with white petals
- A picnic basket on the grass, a checkered blanket, and a bottle of wine.
- A glass cup containing carnations, on a simple yet warm table
- A hand holding a bouquet of acacia flowers, the silhouette of a green tree at the end of the alley.
- Temple eaves adorned with hanging lanterns, a procession of orange lights shining at night
Scene & Background
- The flow of the wind cutting across the barley field — green waves rippling like the tide
- Curtain breeze coming through the open window, silhouette of green leaves
- A golden park at 5 PM, long stretched tree shadows
- An adult's hand holding a child's — the visual language of relationships
- A single green covering the entire mountain, the overwhelming scale of the new foliage
Photo Tone & Style
- Film vibe — slightly overexposed green. Blown-out highlights and soft shadows. Kodak Portra 400 feel.
- Botanical Illustration — 19th-century botanical atlas style. Detailed line drawing + watercolor coloring. Korean white lilac and lily of the valley motifs
- Minimalist Outdoor Photography — A single figure in a vast green field, ample negative space, emphasizing the scale of nature
- Night lanterns — dark background, orange-gold dots, rich bokeh
Scenes of May
Emotional Arc
Early
Liberation and Festival
Holidays, anniversaries, people pouring out
→
mid-month
Fullness and abundance
Peak of lush greenery, the scent of acacia, the beauty of excess in everyday life
→
late
Maturity and Transition
Soman, the eve of summer, the moment the end of the climax is felt.
The narrative of May is not “fullness” “How to Handle Fullness”The story of. The moon, finding its own rhythm amidst the excess at the moment it is overwhelmed by the dense green.
City vs. Nature
| May in the City | Nature's May |
|---|---|
| Sidewalk stones covered with Korean white lilac blossoms, a morning with white petals piled up like snow on a car | The wind sweeping across the barley fields, a landscape where green covers the entire mountain in a single color. |
| Picnic crowds at Han River Park, an afternoon scene packed with picnic mats | Rice paddies where frogs begin to croak, forests where honeybees busily flit between acacia trees |
| The scent of acacia filling the alley, nameless flowers blooming over the wall of a house | Refraction of light on dew-covered blades of grass in a field amidst the morning mist |
| Two streaks of light reflected on Cheonggyecheon Stream at night when the lantern procession colors the city center | A person who takes it all in with only their eyes, without a lens, the stillness of the deserted forest at dawn |
Day vs. Night
| May of the Day | May of the Night |
|---|---|
| An afternoon amidst dazzling green, the contrast between the coolness in the shade and the stinging of the sunlight. | Orange light reflected on the water, swaying lotus lanterns in the temple grounds |
| Particles of light pouring through the trees, the leisurely rhythm of a long day | Late park trail lights, Eta Aquaride meteor shower |
| On a May day when everything is vivid and clear, shadows are short and the sky is high. | The dampness of an early summer night arriving with the sound of frogs, and the sound of insects by the window. |
Usage Concept
Design Concept
| style | Concept name | Key elements | palette |
|---|---|---|---|
| Classic | New greeneryNew picture) | Green negative space in East Asian painting techniques, ink-line trees, detailed botanical illustrations, Hanji texture | Dark green · Fresh green · Ochre · Cream |
| Modern · Minimal | Emerald Grid | Deep emerald background, cream white typography, plant silhouette icons, wide whitespace | Deep Emerald · Ivory · Soman Gold |
| romantic | Lily of the Valley Wedding | Lily of the Valley + Peony, pastel layers of cream, light pink, and lilac, thin ribbon motif | Cream White · Lilac Dust · Carnation Rose |
| Retro | Mayday poster | 1960s–70s European festival poster reference, risograph texture, bold serif type | Olive Green · Mustard · Retro Red · Ivory |
| Eco-naturalism | Honeybee Garden | Hand-drawn flower and bee illustration, rough watercolor texture, herb garden layout | sage Green · Honey Yellow · Terracotta · Off-white |
Video concept
- New Greenery Time-lapse — A single take capturing the changing light through the leaves from early morning to twilight. No narration, only the sounds of wind, birds, and bees. Kodak film color correction
- Hand of May — Parents' hands, children's hands, teachers' hands, farmers' hands. An emotional documentary connecting various hands through close-ups. Acoustic piano background music.
- In Search of Acacia Scent — ASMR-style walking video. A 'Journey of Scent' escaping the city noise and winding through an alley to reach beneath an acacia tree. First-person perspective.
- Lantern Bokeh Night — A night view capturing a lantern procession solely through bokeh without focus. An abstract mood with swaying, blurry masses of orange light. Meditation BGM
- Koinobori vs. May — A comparative documentary editing May in Japan (Koinobori) and May in Korea (Korean White Fringe Tree) side by side. The same season, a language of different sensibilities.
Branding Concept
| Brand Type | May Campaign Direction |
|---|---|
| Beauty | Emerald Limited Collection = “Perfect as May”. A seasonal edition that sensuously expresses the fullness of green. |
| F&B | A limited-edition seasonal menu featuring acacia honey, Korean white lilac, and barley. Stimulating both rarity and a sense of nature with the “fragrance unique to this season.” |
| lifestyle | Family Month Ritual. “A May Gift to Renew Relationships” — Gratitude Curation Centered on Flowers, Experiences, and Spaces |
| wellness | ‘'Forest Prescription'. A message that the greenery of May restores you. Emphasizes forest bathing and botanical materials. |
| Eco-sustainable | Linking Honeybee Day and Biodiversity Day. A sincere message that “the fullness of May is possible only when the ecosystem is alive.” |
Writing Concept
- “Because the Green Is Too Deep” — A sensory essay translating the fresh foliage of May into language. A text that delicately distinguishes the differences between fresh green, emerald, light green, and olive.
- “Acacia Scent Map” — An olfactory essay that records scents found only in May like a map. A format in which places and memories are archived together.
- “The Secret of the Climax” — Philosophical prose exploring why May is the most beautiful yet most unbearable month. The paradoxical structure of 'fullness and the end'.
- “A Brewer’s May Notes” — A sensory recipe essay written while imagining liquor made with acacia honey, Korean white lilac blossoms, and barley.
May Essence: The moon where the most things are alive at once
The deeper the green, the deeper the shadows. The beauty of May is even more dazzling because its excess and shade coexist.
Potionist Monthly Concept Guide — May 2026
